USS Arizona Memorial Essay Example For Students

USS Arizona Memorial Essay December 7th, 1941, was the opening of World War 2, in the Pacific arena. In 1931, Japan invaded Chinas northern parts and then in 1937, Japan announced a full invasion of China. The United States couldnt just stand by and let Japan take over Asias parts, so they moved their fleets to Pearl Harbor. The strongest ships were the battleships, which were named after the states of the union. U.S. Arizona was made in 1915 and then was Rebuilt and updated in 1930. The ship was surrounded with over 8,000 tons of armor plating and had 14 guns that could shoot bullets over 20 miles. Since President Theodore Roosevelt didnt like that idea of just standing around and letting Japan take over Asia, he ordered that the U.S. stop all shipments and deliveries of American oil to Japan. American oil was very important to Japan and so they were upset and had to take charge. The U.S. knew that a surprise attack in Pearl Harbor could happen and they thought they were ready for it. U.S. Commanding officer Hudman E. Kimmel sent out his fleets to exercise and prepare just in case the Japanese decided to plan an attack. On November 26th, 1941, Japan sent 6 aircraft carriers to Hawaii. The U.S. had up to date radars, and anti- cap guns that could help protect Oahu.Wheeler Airforce base watched the skies and if signaled by Wheeler, Hickam Airforce base could attack the Japanese Fleets before they were even ready for the attack. The night before the attack, December 6th, 1941, the band on Arizona was holding a band concert on board and no one thought that that would be theyre last day of peace. We will write a custom essay on USS Arizona Memorial specifically for you for only $16.38 $13.9/page Order now At 6 a.m., 220 miles north of Oahu, the still undetected aircraft carriers of Japan sent their planes to Pearl Harbor. First they sent off the Fighters, then the Attack Planes (that had special bombs to hit and sink battleships, or Torpedos that were made to run in the shallow water of Pearl Harbor), and last were the Dive Bombers. There were 183 Japanese planes sent out in all. 30 minutes later another 167 planes left the carriers. Around the same time, the destroyer word sighted and sunk and 2 man midget submarine. Right after that the radar installation team sighted a huge flight of planes coming into the harbor. They notified the operators and Fort Shafter but the operator told them that it was probably just the B-17s that were due in from California that morning, and told them not to worry about it. The radar installation team was the first to detect the Japanese strike force. At 7:48 a.m., Kaneohe Bay was bombed and right after Fort Shafters planes and hangers were destroyed. O n the northern side of Ford Island, the cruiser ship Roly and the trainer ship Utah were hit. The Utah rolled over too quickly and anyone inside couldnt get out. 58 men went down with Utah. More torpedo planes came in through the south entrance of Pearl Harbor and attacked Oklahoma, California and West Virginia. West Virginia settled in the shallow waters. California almost cap-sized but then quickly counter flooded and she also sank up right. Oklahoma rolled over so quickly, 115 men were trapped inside. A few minutes after 8 a.m., Arizona was bombed. The bomb went through the deck and collided with the forward ammunition magazine that caused tons of ammunition to explode. In the explosion, 1,177 men died without even knowing what hit them. Around 8:50 a.m., the second wave of Japanese crafts pulled into the Harbor. The second wave hit Hickam and Wheeler Army Base again. The smoke from all the explosions gave some cover from the Japanese planes but they soon spotted Nevada, already damaged and barely running, trying to make it to sea. The torpedo planes charged Nevada bombing her decks. The Captain soon pulled The Nevada to rest in the shallow waters of Hospital Point to avoid blocking the channel. .ua9532b1036881f9af57287bbad6d087b , .ua9532b1036881f9af57287bbad6d087b .postImageUrl , .ua9532b1036881f9af57287bbad6d087b .centered-text-area { min-height: 80px; position: relative; } .ua9532b1036881f9af57287bbad6d087b , .ua9532b1036881f9af57287bbad6d087b:hover , .ua9532b1036881f9af57287bbad6d087b:visited , .ua9532b1036881f9af57287bbad6d087b:active { border:0!important; } .ua9532b1036881f9af57287bbad6d087b .clearfix:after { content: ""; display: table; clear: both; } .ua9532b1036881f9af57287bbad6d087b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua9532b1036881f9af57287bbad6d087b:active , .ua9532b1036881f9af57287bbad6d087b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua9532b1036881f9af57287bbad6d087b .centered-text-area { width: 100%; position: relative ; } .ua9532b1036881f9af57287bbad6d087b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua9532b1036881f9af57287bbad6d087b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua9532b1036881f9af57287bbad6d087b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua9532b1036881f9af57287bbad6d087b:hover .ctaButton { background-color: #34495E!important; } .ua9532b1036881f9af57287bbad6d087b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua9532b1036881f9af57287bbad6d087b .ua9532b1036881f9af57287bbad6d087b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua9532b1036881f9af57287bbad6d087b:after { content: ""; display: block; clear: both; } READ: AGAINST MARIJUANA LEGALIZATION EssayAt 10:00 a.m., the Japanese planes left. Japan had caused the United States Navy the biggest disaster they had ever experienced. 21 Vessels, including all 8 battleships were either sunk or damaged. There were over

Fear and William Douglas Essays

Fear and William Douglas Essays Fear and William Douglas Essay Fear and William Douglas Essay What is the ‘misadventure’ that William Douglas speaks about? William Douglas speaks about the ‘misadventure’ that when he was ten or eleven years old, a bruiser of a boy tossed him into the deep end of the YMCA pool. He was almost drowned but later luckily saved. After that incident he had the fear of water haunting his mind. 2. What were the series of emotions and fears that Douglas experienced when he was thrown into the pool? What plans did he make to come to the surface? When Douglas was thrown into the pool, he was frightened but alert. He retained his wits and focused on the solution rather than on the problem. He worked out a strategy to save himself by jumping from the bottom of the pool, coming next to the surface like a cork, lying flat on it and getting to the edge of the pool for safety. 3. How did this experience affect him? His experience at the YMCA pool affected him so badly that he feared water and avoided it as long as he could. It ruined his fishing trips, boating and swimming. 4. Why was Douglas determined to get over his fear of water? Douglas was determined to get over his fear of water to enjoy fishing, boating and swimming. Wherever he went, the haunting fear of water followed him. 5. How did the instructor â€Å"build a swimmer â€Å"out of Douglas? The instructor put a belt around Douglas attached with a rope that went through a pulley and held the other end of the rope. When the instructor relaxed his hold on the rope, Douglas went under water and became more afraid. Then he held him on the side of the pool and made him kick with his legs. Thus the instructor built a swimmer out of Douglas. 6. : How did Douglas make sure that he conquered the old terror? Douglas made sure that he conquered the old terror, the far of water by swimming two miles across Lake Wentworth in New Hampshire to Stamp Act Island. Further he swam the whole length to the shore back of Warm Lake to confirm that he had conquered his fear of water. 7. How does Douglas make clear to the reader the sense of panic that gripped him as he almost drowned? Describe the details that have made the description vivid. When Douglas was thrown into the YMCA pool he was totally frightened but did not lose his wits. He felt that the depth of the pool nine feet were more like ninety and his lungs were ready to burst before he touched the bottom. He feared and suffocated and tried to cry for help but no sound came out. His hands and legs became stiff and blackness swept over his brain. 8. How did Douglas overcome his fear of water? Douglas overcame his fear of water by hiring an instructor to learn swimming in a phased manner. The instructor put a belt around Douglas attached with a rope that went through a pulley and made him kick with his legs. It took Douglas three months to overcome his fear of water. 9. 10.

Identify the key characteristics of Transaction Cost Economics Essay

Identify the key characteristics of Transaction Cost Economics - Essay Example The transaction costs can be further grouped into coordination along with motivation costs. The motivation costs are said to be comprising of opportunism along with the agency costs. The costs involved in coordination include the costs of searching, coordination of inputs along with the costs of measurement. In the real world, the transaction costs extension across multiple monetary exchanges can be achieved. To achieve these exchanges, some forms of governance frameworks are needed since they will be vital in determining the integrity’s of various transactions (McNutt, 2005). This can be accomplished adequately by using the formal along with informal frameworks to ensure that transactions are carried out in monetary manners. The notion of transaction cost economics stipulates that the other alternative forms of structures that can be utilized for organizing the economic activities are markets along with hierarchies. The concept of TCE additionally suggests that companies requ ire aligning the governance frameworks with their transactional traits. The concept of TCE disagrees with the issue of people making decisions concerning the usage of government frameworks that will maximize the costs associated with transactions. The criterion that is most basically used in organizing the transaction costs involves economizing the total costs involved in their expenses and transactions. Markets whose total costs are high can appropriately use governance frameworks such as hierarchies (Basenko, Dravone, Shanley & Schaefer, 2009). The distinct traits of transactions have been argued to be the specifying of assets, uncertainty and the frequency of the transactions occurring. The trait known as asset specificity means the degree to which investments made on transactions are special to a particular transaction. In case a transaction flops, then the investments will be deemed as below value when utilized in another way. A circumstance of this nature can easily lead to th e establishment of dependencies between the sellers along with buyers of a particular product (McNutt, 2005). This is because the buyers are tied up to the seller and cannot purchase from other sellers in the market. A partner in a transaction who only invests through specialized possessions will be more vulnerable to encounter opportunism. They will be required to carry out specialized efforts aimed at protecting their investments through the implementation, monitoring and enforcement of contractual controls (Basenko, Dravone, Shanley & Schaefer, 2009). An appropriate method of safeguarding against such problems is to apply the policies of vertical amalgamation/integration. This means that a company will have to indulge in the production of goods and services rather than purchase the already manufactured goods in the market. High levels of asset specificity imply that a company has to indulge in internally organizing their production rather than indulge in governing their markets ( Basenko, Dravone, Shanley & Schaefer, 2009). The other trait of a transaction that is known as uncertainty mainly implies that the company will or may face situations which are currently unknown. These conditions could result from different sources such as their environment and behaviors. Uncertainty that comes from the environment refers to the difficulties encountered in

Article in Africa Example | Topics and Well Written Essays - 250 words

In Africa - Article Example e, director for African Humans Rights Watch, insists The government, and the industries and farmers themselves, need to do a lot more to protect people who live and work on farms. The workers undoubtedly have to deal with plague-like conditions in which pesticides are exposed, lack of accesses to toilets is hindered, drinking water is not available, and to efforts are conducted to protect the workers through a union. In addition, he worked with closely with another association that produced a report known as â€Å"Ripe with Abuse: Human Rights Conditions in South Africa’s Fruit and Wine Industries.† Undeniably, the farm workers have no say on regulations but continue to suffer drastically. No evidence has been found to document any actions that is taken by the government to protect these workers. Although South Africa has laws that guarantee wages, benefits, and housing conditions; one cannot refute the fact that these big companies continue to push these workers into m isery. The majority of the current and former farm workers interviewed about these conditions said they had been exposed to pesticides without adequate safety equipment. When farm workers are inflicted with sickness, they are not granted any sick days unless they present a medical certificate. Clearly, the government needs to address this issue in order to elevate living

Communication Management Essay Example | Topics and Well Written Essays - 2500 words

Communication Management - Essay Example This document particularly relate to the development of Communication Management Strategy for Digital Training Program at Wal-mart Corporation. Wal-mart has always given importance to the employee training and development programs as it has been an integral part of its employees’ career path (Working At Walmart: Training and Development, 2013). However, due to the advancing technology and increasing size of Wal-mart’s business the corporation now requires establishing a digital learning and training program in order to better improve its customer services and overall employee relationships. Following are the most significant objectives of Communication Management Strategy for Wal-mart’s Digital Training Program (Corporate Communications Policy, 2012). The scope of this document is actually restricted to different aspects of Wal-mart’s Digital Training Program which basically includes its unique business approach. This is further related with the organization’s ongoing communication procedures with all the stakeholders. This document will be helpful in evaluating the progress and effectiveness of the entire project while making a strict stakeholder analysis and the impacts of digital training project on the organization’s global image. Additionally, the communication management strategy aims to combine the organizational mission to its capabilities and resources (Tripathi, 2009). Formal business communication is based upon a comprehensive process which primarily emphasizes over message i.e. the actual content which has to be delivered. It can be either in verbal words or symbols (Means, 2009). For instance, in case of Wal-mart’s Digital Training Program the stakeholders would have to be informed about the training needs of employees, their skills, competencies etc. At a later stage the message might also be directed towards employees in order to gain their content regarding training strategies.

Haagen Dasz Co. Inc Integrated Marketing Report

Haagen Dasz Co. Inc Integrated Marketing Report 1. Introduction Recent years, especially the period that has started since the maturing of the electronic media and the proliferation of the internet, have seen widespread and far-reaching changes in forms of communication. A number of changes in the global business environment, including factors like market splintering, greater segmentation, information technology and globalisation, have led to the emergence of a new concept in holistic communication. Known in management parlance as Integrated Marketing Communication, (IMC) experts feel it to be integral to the improvement of competitive advantage in marketing. (Pelsmacker and Kitchen, 2004) IMC is a marketing practice intended to ensure the working together of all components of marketing, for example, advertising, sales promotion, public relations, electronic, 121 and direct marketing in a unified manner, rather than separate and disparate forces, with little in common with each other. Marketing communications comprises five broad categories, namely personal selling, advertising, public relations, direct marketing and sales promotions. Each has its own set of pros and cons and can be accomplished in a variety of ways. However, the key is to look at the available options in a comprehensive way and to ensure consistency throughout the selected media. (Vargas, 2005) The creation and nourishment of a unified message in all elements of marketing is integral to its concept. Driven by a need for integrating communication components, and the organisational exigency of large advertisers, the rapid growth of IMC has led many advertising agencies to take it up as a primary service area. This report aims to examine the different elements involved in Integrated Marketing Communication, and recommend a plan for its implementation for Haagen Dasz, Inc. (HDI) The report is structured into sections that take up the concept of IMC, the strategies adopted by HDI to communicate its messages until now, and possible ways to adapt and change them in light of alterations in the marketplace, as well as in the modes of communication. 2. Integrated Marketing Communication Communication, an integral component of all relationships relates to the exchange of information, concepts, ideas and emotions. These exchanges occur through a range of communication avenues, each of which makes its own contribution to the total exchange process. Marketers, steeped in communication theory, were quick to realise this phenomenon and adopted numerous ways to communicate with their customers, e.g., newspapers, hoardings, radio, television, and progressively direct mail, as well as the internet. â€Å"Marketing communications is the process by which the marketer develops and presents an appropriate set of communications stimuli to a defined target audience with the intention of eliciting a desired set of responses.† (Vargas, 2005) Marketing has a number of distinct avenues, namely advertising, public relations, sales promotion, direct marketing, personal selling, and in recent times, internet marketing. Each of these avenues works towards achieving specific objecti ves and great synergies come about when used in mutually reinforcing modes. In the eighties, most marketing experts saw each of these avenues as separate and deserving of different treatment. The concept of integrating all these separate components into one umbrella usage first gained currency in North-western University’s Medill School of Journalism†, through the efforts of Don Schultz. (IMC is) a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines (for example, general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency, and maximum communications impact. (Schultz et al., 1993) Most experts were quick to understand the innate common sense behind integrating these different sub streams of communication and using them to convey one unified message. One major reason for this was due to the realization that different marketing communication tools had very dissimilar attributes, for example while the ability of advertising to reach a large audience is large it proves to be quite ineffective in delivering personal messages. Similarly, personal selling can be very effective in delivering personal messages but is not effective in reaching large audiences. Direct marketing, on the other hand, can deliver personal messages, and reach reasonably large audiences. Differences like these characterise the various attributes of different communication tools, namely, (a) the ability to deliver personal messages, (b) the ability to reach a large audiences, (c) the level of interaction (d) the level of credibility and (c) costs, in total and per unit. (Integrated Marketing Co mmunication, 2007) In addition to this factor, the use of IMC increased because of the many shifts that took place in the advertising industry. Advertising focus shifted from being reliant on media to other forms of communication like specialised media, promotions and mailers. The market shifted from the domination of manufacturers to the influence of retailers and control of consumers. Advertising also shifted from being general towards becoming databased and advertising agencies became much more accountable for marketing success. The introduction of IMC also led to the creation of a number of benefits that included increased impact of communication, improved effectiveness of creative ideas, greater consistency in communication and better returns on communication investment. Even though marketing experts have come to recognise the benefits and efficacy of IMC, a number of unlikely obstacles continue to hinder its growth. Many companies have different teams of people working on different elements and it quite often proves to be difficult and highly challenging to produce communication with very similar messages for different types of media, considering that they have different uses and objectives. â€Å"For example, television ads are generally used for awareness generation, print to educate, and outdoor and radio to keep the message top-of-mind. In reality, the goal of all advertising, including packaging, is to sell.† (Young, 2006) Apart from this issue, a number of other obstacles also hinder the implementation of IMC strategies. Moriarty (1994) considered the cross-disciplinary managerial skills the biggest barrier to IMC, while Duncan and Everett (1993) reported that egos and turf battles were primary obstacles to integration. Eagle and Kitchen (2000) identified four groups of potential barriers to IMC success in their study of New Zealand advertising agencies and the marketing industry: power, coordination and control issues; client skills, centralization/organizational and cultural issues; agency skills/talents, overall time/resources issues; and flexibility/modification issues. Schultz (2000) saw structure the way the firm is put together as the most challenging problem of integration. Very obviously, successful implementation of Integrated Marketing Communication at Haagen Dazs will have to take account of these likely obstacles and ensure that they do not interfere in the process. 3. Assessment of the Current Position of Haagen Dazs Haagen Dazs is a pioneer in marketing and in conveying different messages in appealing ways to its consumers. The company, since its inception, has never hesitated to adopt a contrarian attitude and has gone against conservative thinking with great success. Its history of unique and different messaging started with the adoption of its name, which though it had no real connotation, gave an impression of exotica and cold Scandinavian companies. Packaging containing maps of Denmark served to reinforce this impression, a feeling carried to this day. (Chakraborty and Govind, 2006) The first break with accepted marketing thought came when Haagen Dazs introduced small portions of superior quality, extremely creamy ice cream at significantly more expensive prices. Its first forays in advertising were restricted to strictly word of mouth communication and the product depended upon its distinctively rich quality to do the talking. Over the years, through changes in ownership the company has re mained strongly committed to the concept of producing thick, rich, and creamy ice cream, and constantly reinforced its advocacy of the good life, of enjoyment, physical pleasures and sensuousness. The company has achieved tremendous success, in every market it has entered, a fact that speaks very strongly of the superior quality of the product and of the communication of the company. The company has continuously worked on the basis of a few strongly held beliefs, namely, (a) developing the brand with an attached history of perfection and luxury, (b) using the finest ingredients to deliver product excellence, (c) investing in consumer research to understand tastes and preferences of customers, (d) using selective distribution and delayed mass marketing until the establishment of minimum critical mass, (e) not shifting in its priorities and objectives and (f) using creativity and innovativeness to support brand identity. This helped the company in establishing its current competitive strengths and premium pricing. Its initiative of introducing ice cream flavoured postage stamps, in collaboration with the Austrian government, which could be used for checking out flavours as well as using on postage was an enormous success. While the number of people who use the ordinary mail in these days of broadband and email is questionable, the initiative, discussed at great length across western countries, served its purpose of strengthening the image of a quirky, fun loving and enjoyment centred product. (Marketing Concept and Market Segmentation, 2005) Haagen Dazs now operates in a number of countries in the Americas, Europe and Asia. While the company saw huge successes in the USA, it had to face enormous competition in Europe from competitors like Ben and Jerry’s, and to some extent, from Baskin Robbins. The company operates in a niche market catering to affluent and brand conscious customers willing to pay premium prices for luxury products. Its main strengths lie in its fabulous image as a premium quality, expensive brand. The company also has a very wide range of exotically named products that strengthen its image of luxury and indulgence. Few people associate the company with plain vanilla, even though it was one of the original flavours of the company, and customers think more of sticky toffee and strawberry cheesecake when they walk into a Haagen Dazs cafà ©. In recent years, the company has pioneered a range of low fat flavours in the same price range. The company, apart from making its products available in high street supermarkets, operates through well-appointed owned and franchised cafes, where visitors receive special attention, gifts, and invitations to attend special occasions tasting sessions. The company operates in limited market segments and this definitely restricts its scope to grow into the economy segments. When the company introduced its range of low fat ice creams at similar rates customer, queries about the high price led to explanations about special technology, long and intricate processes and the use of only natural ingredients. This also restricts the company’s opportunities to expand overseas and it must necessarily enter markets with high-income profiles. The company faces threats from other ice cream companies and an environment where technology makes it possible to duplicate flavours with ease. This negates the efforts of product research and development, and first mover advantage, if at all, does not last beyond short time periods. The ability to keep on producing new flavours is a source of competitive advantage in the ice cream industry, a Haagen Dazs attribute that now stands blunted to some extent. (Marketing Concept and Market Segmentation, 2 005) The company does not face any political pressures, other than from lobbies that espouse low fat foods. Company efforts to address these groups with the introduction of low fat products, apart from opening up a market segment, has helped in blunting criticism from these quarters. The company’s products target affluent customers, and global upturns in business and disposable incomes helps such companies; who deal at the higher end of the market. Inversely any prolonged depression, like in the eighties, will hit such companies hard. The fact that the company operates in the foods segment in a number of international markets makes it necessary for the company to consider local traditions, cultures and norms. Research in this area was responsible for the introduction of the successful green tea flavour in Japan. Advertising strategy, until now, has focussed on luxury and life style, on desire, taste and indulgence. Advertisements are carefully constructed with emphasis on aesthetics and use ice creams, or people as subjects. Promotional activities reflect the same association with class. Wimbledon, Ascot and the Paris Opera preferred events and reinforce the image of luxury. The advertising history of the company has been marked by its rivalry with Ben and Jerry’s, competition that intensified after Unilever took over the company. In 2004, Haagen Dazs mounted a campaign called the â€Å"Made for Each Other† campaign that sought to revitalize the image of the company. The campaign, based upon television commercials, used soft music, poetry and gentle visuals, in stark contrast to the bright and bold messages, in vogue with other advertisers. The campaign worked very successfully and led to an increase of 3.6 % in sales when the market for ice creams was otherwise witnessing a do wnturn. (Chakraborty and Govind, 2006) Recent years have seen intensification in competition in the ice cream market and a change in customer preference to move away towards healthier alternatives. While companies like Ben and Jerry’s and Baskin Robbins have also become more aggressive in their marketing moves, new companies like the US based Cold Stone Creamery are also moving aggressively into new markets. The increase in internet usage also needs suitable response from marketing departments to ensure that opportunities available are utilised appropriately. 4. Recommendations Haagen Dazs is known for its superior quality, rich taste and lifestyle connotations. The success of the company been built on these factors and it would be unwise to discard the core values represented by the brand. The Austrian campaign â€Å"Let your tongue travel† using flavoured postage stamps proved to be immensely successful because of its newness and the opportunity for many people to taste a range of exotic flavours. The emergence of a young and affluent market all over the world makes it imperative for the company to target this segment to protect and augment future sales. Advertising initiatives should focus on being youth friendly and concentrate on current obsessions like Formula One rather than on events like horse races. While tennis remains an eternal youth fixation on a global basis, the emergence of Formula One as an adventurous and affluent sport makes it an ideal platform for long-term sponsorship. Apart from changing the thrust of sponsorships messages mus t necessarily take heed of the current fascination with health, fitness and low fat foods. The company should step up efforts to push its range of low fat ice creams through appropriate advertising messages designed to attract the health conscious market. It would possibly be a great idea to introduce a range of vitamin and mineral fortified ice creams to take advantage of the current obsession with health and promote it strongly across various media. The company has recently been very successful in it Crà ¨me de la Crà ¨me campaign in the San Diego market, wherein a number of high-end restaurants participated in serving company products to high-end clientele. We saw Hà ¤agen-Dazs as a great fit for San Diegos high-end restaurants because it is made with only the finest natural ingredients, and the local scene is unique because of its many farms and availability of organic, fresh produce, said Sarah Znerold, SZPRs president. The first program, held last August, was called Creme de la Creme. Chefs from 10 top local restaurants were each invited to develop a creative and tasty Hà ¤agen-Dazs ice cream concoction and have it judged at an event featuring San Diego media and industry VIPs, Znerold said. (Slavens, 2007) Campaigns like this in different towns are bound to increase the visibility of the company’s products. The vast number of owned and franchised shops also makes it very easy for the company to obtain personal details of visitors to these establishments. The company has the opportunity to use these personal details to put together a well-designed one to one campaign, wherein customers could be continuously informed of new products, health connotations, and offered a range of benefits including invitations to special occasions and discounts on purchases. The integrated marketing communications strategy must primarily look at five functions, namely identifying target audiences, determining the communications objectives, designing the messaging content, selecting the means of communication, determine the mix of media and budget priorities and implement a system to measure the effectiveness of the efforts. In the case of Haagen Dazs, market segment targeted continues to be the affluent, quality conscious customer. It is however important to realise that the segment will have a higher proportion of younger people, especially in emerging markets and take account of their preferences. The current marketing mix is effective in meeting the needs of the target segment and a stronger targeting of the youth segment will lead to more visitors to cafes, leading to an increase in tasting and appreciation of new flavours. The communication objectives range from countering competition from competitors like Ben and Jerry’s and Baskin Robbins, as well as spreading awareness about the product. Effective messaging is obviously critical to the whole exercise and needs great thought. This is however a company strength, evidenced by the highly successful messages carried by the company in the past. The media has to necessarily place much greater emphasis on internet and direct marketing, using the plethora of customer information that could be accessed through company cafes. The use of the internet will make it possible for the company to establish personal contact with customers on a large scale, learn about customer preferences, step up research efforts and plan effectively for new products. It will also act as a very effective vehicle for spreading information about the company’s new range of low fat, health products, in both the ice cream and yoghurt range. It is important to ensure that the results of the IMC strategy be ascertained and recorded properly. While sales movement will tell its own story, strong and properly planned research will be able to ascertain the success of IMC efforts and throw up deficiencies that will need to be corrected. Bibliography Chakraborty, I, and Govind, S, 2006, Haagen Dazs: repositioning of a cult brand, ICFAI Centre for Management Research Gronstedt, A., Thorson, E. 1996, Five Approaches to Organize an Integrated Marketing Communications Agency. Journal of Advertising Research, 36(2), 48+. Haagen Dazs, 2007, Wikipedia, Retrieved April 3, 2007 from en.wikipedia.org/wiki/Hà ¤agen-Dazs Kim, I., Han, D., Schultz, D. E. 2004, Understanding the Diffusion of Integrated Marketing Communications. Journal of Advertising Research, 44(1), 31+. Kitchen, P. J., De Pelsmacker, P. 2004, Integrated Marketing Communications: A Primer. New York: Routledge. Marketing concept and Market segmentation, Haagen Dazs, 2005, Retrieved April 3, 2007 from www.echeat.com/essay.php?t=27166 Mcarthur, D. N., Griffin, T. 1997, A Marketing Management View of Integrated Marketing Communications. Journal of Advertising Research, 37(5), 19+. Moingeon, B. Soenen, G. (Eds.). 2002, Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication, and Organizational Perspectives. London: Routledge. Oller, J. W., Giardetti, J. R. ,1999, . Images That Work: Creating Successful Messages in Marketing and High Stakes Communication. Westport, CT: Quorum Books Schultz, D. E., Kitchen, P. J. 1997, Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study. Journal of Advertising Research, 37(5), 7+. Slavens, R, 2007, Haagen Dazs tastes success with crà ¨me de la crà ¨me campaign, B2B, Retrieved April 3, 2007 from www.btobonline.com/apps/pbcs.dll/article?AID=/20070115/FREE/701150759/1004/VERTICAL_EE Vargas, 2005, Integrated Marketing Communications, An effective comprehensive approach, Business ventures, Retrieved April 3, 2007 from www.fairfaxcountyeda.org/publications/bv4q05.pdf Varey, R. J. ,2001, Marketing Communication: An Introduction to Contemporary Issues. New York: Routledge.

Installation :: essays research papers

DesignTech International, Inc. DesignTech disclaims any liability or responsibility arising out of any inaccuracies of this information or use of this information for installations or otherwise. Installation Notes - Document #114 - Sheet 1 of 2 Trouble-shooting with the â€Å"Self Diagnostics† See also document # 110 - Troubleshooting the AutoCommand. The AutoCommand ® is a very ‘safety oriented’ product. It is constantly looking for a reason to shut down the vehicle. It is for this reason that we designed it with a built-in self-diagnostic system. If for any reason the AutoCommand ® shuts off — you can ask the AutoCommand ® to tell you with the self-diagnostics why it turned off the last time or failed to start. This feature should be used any time the remote starter fails to get the vehicle up and running. A. Simply let your AutoCommand ® run it’s cycle by turning the control switch on and pressing the remote control start button. Five minutes after the last cycle simply turn the control switch OFF and start counting the first series of feedback flashes. Note that this will work even if the AutoCommand ® does not attempt to start the vehicle, if the AutoCommand is unsuccessful, or if the vehicle starts and prematurely shuts off. # of Flashes Reason for turning off 1 See Text. 2 Hood or Brake activated 3 No Tach or stalled 4 Received another remote input / no door pin signal On manual transmission units 5 Car went into gear 6 Low battery 7 Received alarm input 8 Overcurrent 9 No emergency brake signal on manual transmission units. 12 The Control Switch was turned off too soon. Here are the common reasons for each of the 10 codes above: 1 This code nomally means the unit ran for it programmed run time and then shut down properly, BUT- The default code of one will appear if the unit has not yet started the vehicle or if the unit is somehow reset. Some solutions: Reprogram the transmitter, move your ground wire to a new location, and make sure you are connecting the power wire directly to the battery. 2. Either the hood or brake input was activated. Disconnect each wire in-turn to figure out which one is the culprit. Note that a hood pin switch can be mounted such that when the vehicle is ‘starting’ the hood pin could receive a ground signal — thus turning off the vehicle. Make sure the pin-switch is mounted such that it pushes down enough when the hood is closed to prevent slight movements of the vehicle to cause it to close. In some cases if the Installation :: essays research papers DesignTech International, Inc. DesignTech disclaims any liability or responsibility arising out of any inaccuracies of this information or use of this information for installations or otherwise. Installation Notes - Document #114 - Sheet 1 of 2 Trouble-shooting with the â€Å"Self Diagnostics† See also document # 110 - Troubleshooting the AutoCommand. The AutoCommand ® is a very ‘safety oriented’ product. It is constantly looking for a reason to shut down the vehicle. It is for this reason that we designed it with a built-in self-diagnostic system. If for any reason the AutoCommand ® shuts off — you can ask the AutoCommand ® to tell you with the self-diagnostics why it turned off the last time or failed to start. This feature should be used any time the remote starter fails to get the vehicle up and running. A. Simply let your AutoCommand ® run it’s cycle by turning the control switch on and pressing the remote control start button. Five minutes after the last cycle simply turn the control switch OFF and start counting the first series of feedback flashes. Note that this will work even if the AutoCommand ® does not attempt to start the vehicle, if the AutoCommand is unsuccessful, or if the vehicle starts and prematurely shuts off. # of Flashes Reason for turning off 1 See Text. 2 Hood or Brake activated 3 No Tach or stalled 4 Received another remote input / no door pin signal On manual transmission units 5 Car went into gear 6 Low battery 7 Received alarm input 8 Overcurrent 9 No emergency brake signal on manual transmission units. 12 The Control Switch was turned off too soon. Here are the common reasons for each of the 10 codes above: 1 This code nomally means the unit ran for it programmed run time and then shut down properly, BUT- The default code of one will appear if the unit has not yet started the vehicle or if the unit is somehow reset. Some solutions: Reprogram the transmitter, move your ground wire to a new location, and make sure you are connecting the power wire directly to the battery. 2. Either the hood or brake input was activated. Disconnect each wire in-turn to figure out which one is the culprit. Note that a hood pin switch can be mounted such that when the vehicle is ‘starting’ the hood pin could receive a ground signal — thus turning off the vehicle. Make sure the pin-switch is mounted such that it pushes down enough when the hood is closed to prevent slight movements of the vehicle to cause it to close. In some cases if the

Reflection practice Essay

Reflection practice is an approach that allows practitioners to understand how they use their knowledge in realistic situations and how they mix action and learning in a more successful manner (Henderson, 2002). Kondrat (2004) claims that the aim of critical reflection is to be conscious of the influence of the subject self in relations to prejudices so that such prejudices may be reduced or removed. However, Smith (2002: 138) argues that â€Å"for reflection to be critical it need to also embrace the capacity to consider social structures and power relationships analytically and apply this analysis in practice†. This assignment aim at researching the benefits and challenges of reflection in work practice by reflecting on an incident at work and examine what went wrong and what went well (see appendix 1). It will evaluate my progress about how I used reflection to develop professional practice after an incident. It will also assess how feedback from manager and colleagues may help me to maintain my continuing professional development. see more:the different ways that people may react to receiving constructive feedback According to Taylor and Beverly (2000) reflection is a significant human activity in which people recall their experiences, think about it, ponder over, evaluate it; and it is this working with experience that is important in learning. Du Gay (2005) claims that we learn through critical reflection by putting ourselves into the experiences and exploring personal and theoretical knowledge to understand it and view it in different ways. However, Swan (2008) argues that it may be hard to reflect in work practice due to time constraint and lack of understanding about how to reflect. Swan (2008) further argues that others practitioners may not be motivated enough in finding time to reflect. However, Taylor (2000) proposes that improved self-awareness, though not the principle reason for reflection, may create important changes in normal reactions to challenging clinical circumstances that may affect a beneficial change in the outcome observed. As a health and social care practitioner I appreciate that reflection offers a number of benefits such as improvement in practice and in patient service. Improved self-knowledge may offer this additional benefit, as contending with the behaviour of persons in strange circumstances outlines an important part of health care practitioners Taylor (2000). Wilkin (2002), Paget (2001)  and Taylor (2000) cited in Hayden, (2005) agree with the notion that reflection allows practitioners to broaden themselves intellectually and improves their professional role especially when pressure is wielded to behave more technically. However, Smith and Jack (2005) argue that practitioners need to be aware of personal advantages, improved self-awareness and improved confidence in progressing professional development as it may affect how they relate with patient. In relation to my individual learning plan (ILP) as identified in appendix one I have encountered problem such as involving colleagues and my manager in giving me feedback. This may be because of work demands placed on my manager and change in staff structure due to an incident which occurred in work. Therefore I had to reconsider using a diary to record activities identified in ILP and record of incident; this meant that I can only rely on my own feedback and the understanding of my work practise in order to achieve the best possible outcome. According to Boud (2000) health and social care professionals often work one on one with service users who may be experiencing various levels of emotional distress. Young and Henquinet (2000) claim that more than half of challenging behaviour occurs in social services and health care settings, therefore safety is paramount. Boud (2000) claims that it is vital that professionals and service users do not exist in blankness, as both parties are influenced by societal, community and organizational behaviour this is supported by Bronfebrenner’s theory (Adams, 2007). Smith (2002) states that these factors may impact on service users’ relationship and interactions therefore a key skill is needed to work in partnership with service users. When the service user went absent without authorised leave I had to respond immediately as it was apparent that I was the only person with sufficient knowledge. Having experience this before and knowing my work practice procedures on missing person prompted me to react as I did as identified in Schon (1991) reflection in action. Smith (2002) further argues that to attain this, it is essential for  professionals to be able to make logic of their practice, and to understand their involvement in therapeutic functioning. This was evident in my practice as I had to support other service users who were in distress and also I had to write an incident report whilst offering re- assurance. This was challenging as I am working as part of a small team which meant that I had to carry some of the task individually. However, being part of a small team meant that I was able to interact and communicate more easily with peers and gained their sense of commitment level as pointed out by (Young and Henquinet 2000). Northouse (2004) states that ethics in a small teams are important because as team progress through the decision-making or problem-solving process, several questions may arise that may need to be dealt with and the people’s behaviour or actions surrounds the communication process. Engleberg and Wynn (2003) suggest that staff member or team members need to consider how their verbal and nonverbal communication and listening skills may affect how they construct and construe these messages. Fujishin, (2007) argues that communicating in an unethical way may include misrepresenting a position or stance on a topic, and pretending to be informed about a topic. Fujishin, (2007) suggests that to avoid this staff member should not keep back information from other members and should be truthful when sharing information. As a practitioner I am morally required to contemplate the likely benefit or harm that may result if I chose to do nothing in a given situation. My actions matched my belief in the human rights to be safe and contribute to decision making and information sharing (Beidler and Dickey 2001). Controlled reflection may thus be an instrument to help professionals’ gain better understanding not only into professional practice but into their working relationship with service users Bould (2000). Gaining better knowledge and understanding into reflection is not new, Schon (1999) in Adams et al (2009) defines reflection in action as an approach taken by practitioners in work setting to instantly restructure and adjust their practice. However, Crisp and Green (2002) argue that uncontrolled reflection may not generate theory or understanding. Nevertheless, the practitioner who  is able to reflect on a situation, make sense of what happened and coherent the process and variables involved may create a better understanding of the situation and of theory. Another way of making sense of circumstances that affect us together individually and professionally is through organised reflective writing. The method of reflection does not have to be written, however Seymour (2003) and Ullrich et al (2002) suggest that more understanding may be gained if writing is involved as it may allow the professionals to structure opinions and reminiscences more subjectively. Ullrich and Lutgendorf (2002) also claim that it may also provide a lasting record for other professionals to access in future. In work setting I had to keep record and times of incident this is refer to as incident report. Lindeman (2000) claims that writing an incident report allows practitioners to learn about individuals, organisation and others. For instance, I have learnt a lot about different agencies that gets involved when a service user is reported missing. I have also learnt about the importance of keeping accurate conversation records. Duffy (2000) proposes that the process of reflective writing may offer time to reflect properly and make sense of happenings that may have affected work practice. Nonetheless, without a clear outline it may be problematic to know in what way or what to reflect upon. Burton (2000) argues that this is particularly applicable to trainee reflective professionals. Furthermore, Brennan and Hutt (2001) argue that another additional likely risk is that professionals only reflect upon circumstances that they perceive as gone wrong. Taylor (2000) states that in this case reflective writing then becomes possibly negative and not useful if left unstructured or un- facilitated. This was apparent common in my work practice as staff focused more on the negative of the incident instead of encouraging the use of positive. McCabe (2004) suggest that it is the duty of the experienced practitioner to question the practice of another if they believe inappropriate treatment may harm or be negative to service user. It was extremely difficult to challenge my colleagues about their negative comments this may be because they have  been in my work practice longer than me. McCabe (2004) argues that health practitioners may feel uncomfortable due to uncertainty in their work practice. Conversely, Paget (2001) argues that service user’s best interest must be conserved all the time even if conflict should arise. According to Joyce (2005) common difficulties with using reflective journals involve procrastination, fading, eagerness, and also reluctance or lack of ability to reflect. Reflective diaries or periodicals may be an effectual tool for self – assessment and development of reflective skill, specifically reflection on practice (Joyce, 2005). The skill of reflective writing may be advanced either through working separate or within peer groups. Teekman (2000) believes that record keeping is part of showing consistency and caring about service user’s outcome. Caring is also paramount in health and social care, I feel strongly about this belief and try to practise continuously. Ritz (2009) cited in Ritz and Weissleder, (2009) proposes that writing and thinking goes together when developing critical skills. According to Wilkie and Burn (2003) Health and social care have a spoken culture in which practitioners have restricted chances to develop critical, analytical skills through writing. I found it easy to use diary this may be due to the time I spent writing incident report. However, getting feedback from my colleagues proofed difficult as they had different views about giving me feedback. This may be due to what they perceive as of importance as pointed out by Bowers and Jinks (2004). In conclusion reflecting about incident at work has been self- empowering and has provided me with a perception into personal understanding and control (McCabe 2004). This reflection has recognised the opinions, hindrances associated with working in Health and social care (HSC) practice. Additionally, it has also shown that the present-day premise of HSC is multifaceted. However using Schon’s context does aim to reveal the insufficiencies of a positivist attitude to knowledge and practice and this may result to new understandings (Teekman, 2000). Consequently, it is essential that the professional is allowed to reflect critically on practice  so as to improve and extend knowledge and eventually the quality of service and care provided to service users. Reflective writing has helped me to cope with critical incident at work and I feel like I can pass this tool to my work colleagues. References Adam R, Dominelli L, and Payne, M (2009) social work themes, issues and critical debates(3rd ed). Basingstoke: Palgrave. Boud, D. (2000) Sustainable Assessment Rethinking assessment for the learning society. Studies in Continuing Education. 22: 151-167. Bowers S. J. and Jinks A. M.( 2004) Issues surrounding professional portfolio development for nurses. British Journal of Nursing, 13 (3): 155-159 Brennam A.M. and Hutt R. (2001) the challenges and conflicts of facilitating learning in practice the experience of the clinical nurse educators nurse in practice 1(4) :181-188. Bulman C, and Schutz S. (2004) Reflective Practice in Nursing (3rd ed) Blackwell Publishing, Oxford. Burton A. J,.(2000) reflection nursing ‘s practice and education panacea . Journal of Advanced Nursing 31: 10009-1017. Crisp, B.R. and Green L. P. (2002). Assessments methods in social work education A review of the literature social work education 21: 259-269. Demmke, C, Hammerschmid, G, Meyer, RE (2006) Decent ralisation and Accountability as a Focus of Public Administration Modernisation: Challenges and Consequences for Human Resource Management. Maastricht/Brussels: EIPA Duff, L,.(2000) from rote to reflection an incredible Learning Journey Canadian Nurse 96(7) 30-33. Du Gay, P (2005) The Values of Bureaucracy. Oxford: Oxford University Press. Engleberg, I. N., & Wynn, D. R. (2003). Working in groups: Communication principles and strategies (3rd ed.). Boston, Houghton Mifflin Fisher, K (2003) Demystifying critical reflection: Defining criteria for assessment. Higher Education Research & Development 22(3): 313–325. Fujishin, R. (2007).Creating effective groups: The art of small group communication (2nd ed.). Lanham, MD: Rowman & Littlefield. Hayden, K S. (2005) Critical incident A nurses personal reflection. Pro quest nursing & Allied health source (15):329. Henderson, GM (2002) Transformative learning as a condition for transformational change in organizations. Human Resource Development Review 1(2): 186–214. Joyce P.(2005) A framework for portfolio development in postgraduate nursing practice. Journal for Clinical Nursing,14(4) :456-463. Kondrat, M. E, . (2004) ‘Who is the â€Å"Self † in Self-Aware: Professional Self-Awareness from a Critical Theory Perspective’, Social Service Review 3(4): 451–77. Lindeman C. A. (2000) the future of nursing education. Journal of Nursing Education 39:5-12. McCabe, C (2004) Nurse patient communication an exploration of patients experience. Journal of clinical Nursing 13 (1): 45-54 McCutcheon, H. and Pincombe J. (2001) Intuition an important tool in the practice of nursing. Journal of advanced Nursing. 35(3) :342-348. Paget T(2001) reflective practice and clinical outcomes pracitioners views on how reflective practice has influenced their clinical practice. Journal of clinical Nursing. 10(2): 204-214. Parton, N and O’Byrne, Pk (2000) Constructive Social Work. Basingstoke: Macmillan. Ritz A, Weissleder, M (2009) Management development in public administration. In Thom N, Zaugg RJ (eds) Modern personnel development. Wiesbaden: Gabler, pp. 371–394. Ritz, A (2009) Public service motivation and organizational performance in Swiss federal government. International Review of Administrative Sciences 75(1): 53–78. Rogers, R (2001) Reflection in higher education: A concept analysis. Innovative Higher Education. 26(1): 37–57. Seymour, B,. Kinn, S,. and Sutherland N,. (2003) Valuing both critical and creative thinking in clinical practice narrowing the research practice gap. Journal of advanced Nursing 42: 288- 296. Smith, A,. and Jack K,. (2005) Reflective practice a meaning task for students nursing standard 19 (26): 33-37. Smith, S. (2002) ‘What Works for Whom: The Link between Process and Outcome in Effectiveness Research’, Australian Social Work 55(2). Swan, E,. (2008) Let’s not get too personal: Critical reflection, reflexivity and the confessional turn. Journal of European Industrial Training 32(5): 385–399. Taylor, Beverly J. (2000) Reflective Practice: A Guide for Nurses and Midwives. St Leonards,Australia: Allen and Unwin. Taylor B.J. (2000) Reflective practice A guide for nurses and midwives. Open University Press, Maidenhead. Teekman, B. (2000) Exploring reflective thinking in nursing practice. Journal of advanced nursing 31(5): 1122-1135. Thorpe, K (2004) Reflective learning journals: From concept to practice. Reflective Practice 5(3): 327–343. Ullrich P. M. and Lutgendorf S. K,. (2002) Journaling about stressful events effects of cognitive processing and emotional expression. Annals of Behavioural Medicine. 24 : 244-250. van der Meer, F, Marks, P (2013) Teaching and learning reflection in MPA programmes: Towards a strategy. Teaching Public Administration 31(1): this issue. Wilkie K. and Burn I. (2003) Problem based Learning A handbook for Nurses. Palgrave MacMillan Basingstoke. Wilkin K (2002) Exploring expert practice through reflection nursing in critical care. 7(2) :88-93 Young, C. B., & Henquinet, J. A. (2000). A conceptual framework for designing group projects.Journal of Education for Business, 76, 56–60.

Lee Harvey Oswald essays

Lee Harvey Oswald essays Lee Harvey Oswald and U.S. Intelligence The thesis of this book is, ...Oswalds links to CIA- related persons, projects, and contexts appear far stronger than do those to any other U.S. intelligence agency... (p. 4) This book is all about the allegations that Lee Harvey Oswald is in some way, shape, or form is involved with the CIA. There are many noticeable things that have led to these allegations and to this day it is still a mystery. There can be a case made that Oswald was and was not involved with the CIA. I chose this particular quote because it gives the reader the main idea of the book, and it shows that he couldve been in the CIA or possibly in some other intelligence agency. Most people including myself never knew that Oswald was involved in anything dealing with the U.S. There are many different incidents in which Lee Harvey Oswald has had some knowledge of or involvement in and this book goes into these incidents. The thesis ties in directly, with the main idea of this book, because it talks about all t he things that Oswald was involved. When Oswald had joined the Marine Corps he was assigned a year later to the Marine Air Control Squadron at Atsugi Air Force Base, Japan. Atsugi was no ordinary base. In clandestine, black means secret. Atsugi was one of the blackest bases anywhere in the world. (p. 7) There was an aircraft there that was to photograph intelligence over the Soviet Union and China. This quote supports the thesis of this book because it shows that Oswald was involved in secret U.S. operations from the first year he was in the Marines. From this experience Oswald had some knowledge into U.S. intelligence such as where missile-sites, airfields, training facilities and many other war-like places in both China and the Soviet Union. The U-2 was the name of this plane and the Soviets could do nothing about it because it flew so high in the air...

Biography of Writer and Philosopher John Ruskin

Biography of Writer and Philosopher John Ruskin The prolific writings of John Ruskin (born February 8, 1819) changed what people thought about industrialization and ultimately influenced the Arts and Crafts Movement in Britain and the American Craftsman style in the US. Rebelling against Classical styles, Ruskin reawakened interest in heavy, elaborate Gothic architecture during the Victorian era. By criticizing the social ills resulting from the Industrial Revolution and disdaining anything machine-made, Ruskins writings paved the way for a return to craftsmanship and all things natural. In the US, Ruskins writings influenced architecture from coast to coast. Biography John Ruskin was born into a prosperous family in London, England, spending part of his childhood in the natural beauty of the Lake District region in northwest Britain. The contrast of urban and rural lifestyles and values informed his beliefs about Art, especially in painting and craftsmanship. Ruskin favored the natural, the hand-crafted, and the traditional. Like many British gentlemen, he was educated at Oxford, earning a MA degree in 1843 from Christ Church College. Ruskin traveled to France and Italy, where he sketched the romantic beauty of medieval architecture and sculpture. His essays published in Architectural Magazine in the 1930s (today published as The Poetry of Architecture, examine the composition of both cottage and villa architecture in England, France, Italy, and Switzerland.   In 1849, Ruskin traveled to Venice, Italy and studied Venetian Gothic architecture and its influence by the Byzantine. The rise and fall of Christianitys spiritual forces as reflected through Venices changing architectural styles impressed the enthusiastic and passionate writer. In 1851 Ruskins observations were published in the three-volume series, The Stones of Venice, but it was his 1849 book The Seven Lamps of Architecture that Ruskin awakened an interest in medieval Gothic architecture throughout England and America. Victorian Gothic Revival styles flourished between 1840 and 1880. By 1869, Ruskin was teaching Fine Arts at Oxford. One of his chief interests was the construction of the Oxford University Museum of Natural History (view image). Ruskin worked with the support of his old friend, Sir Henry Acland, then Regius Professor of Medicine, to bring his vision of Gothic beauty to this building. The museum remains one of the finest examples of Victorian Gothic Revival (or Neo-Gothic) style in Britain. Themes in the writings of John Ruskin were highly influential to works of other Brits, namely designer William Morris and architect Philip Webb, both considered pioneers of the Arts and Crafts Movement in Britain. To Morris and Webb, the return to Medieval Gothic architecture also meant a return to the guild model of craftsmanship, a tenet of the Arts and Crafts movement, which inspired the Craftsman cottage style home in America. Its said that the last decade of Ruskins life was difficult at best. Perhaps it was dementia or some other mental breakdown that disabled his thoughts, but he eventually retreated to his beloved Lake District, where he died January 20, 1900. Ruskins Influence on Art and Architecture Hes been called a weirdo and manic-depressive by British architect Hilary French, and a strange and unbalanced genius by Professor Talbot Hamlin. Yet his influence on art and architecture stays with us even today.  His workbook The Elements of Drawing remains a popular course of study. As one of the most important art critics of the Victorian era, Ruskin gained respectability by the Pre-Raphaelites, who rejected the classical approach to art and believed that paintings must be done from direct observation of nature. Through his writings, Ruskin promoted the Romantic painter J. M. W. Turner, rescuing Turner from obscurity. John Ruskin was a writer, critic, scientist, poet, artist, environmentalist, and philosopher. He rebelled against formal, classical art and architecture. Instead, he ushered in modernity by being a champion of the asymmetrical, rough architecture of medieval Europe. His passionate writings not only heralded Gothic Revival styles in Britain and America but also paved the way for the Arts Crafts Movement in Britain and the United States. Social critics like William Morris studied the writings of Ruskin and started a movement to oppose industrialization and reject the use of machine-made materials- in essence, rejecting the spoils of the Industrial Revolution.  American furniture-maker Gustav Stickley (1858-1942) brought the Movement to America in his own monthly magazine, The Craftsman, and in building his Craftsman Farms in New Jersey. Stickley turned the Arts and Crafts Movement into the Craftsman style.  American architect Frank Lloyd Wright turned it into his own Prairie Style . Two California brothers, Charles Sumner Greene and Henry Mather Greene, turned it into the California Bungalow with Japanese overtones. The influence behind all of these American styles can be traced back to the writings of John Ruskin. In the Words of John Ruskin We have thus, altogether, three great branches of architectural virtue, and we require of any building,- That it act well, and do the things it was intended to do in the best way.That it speak well, and say the things it was intended to say in the best words.That it look well, and please us by its presence, whatever it has to do or say. (The Virtues of Architecture, Stones of Venice, Volume I) Architecture is to be regarded by us with the most serious thought. We may live without her, and worship without her, but we cannot remember without her. (The Lamp of Memory, The Seven Lamps of Architecture) Learn More John Ruskins books are in the public domain and, so, are often available for free online. Ruskins works have been studied so often throughout the years that many of his writings are still available in print. The Seven Lamps of Architecture, 1849The Stones of Venice, 1851The Elements of Drawing, In Three Letters to Beginners, 1857Praeterita: Outlines of Scenes and Thoughts, Perhaps Worthy of Memory in My Past Life, 1885The Poetry of Architecture, essays from Architectural Magazine, 1837-1838John Ruskin: The Later Years by Tim Hilton, Yale University Press, 2000 Sources Architecture: A Crash Course by Hilary French, Watson-Guptill, 1998, p. 63.Architecture through the Ages by Talbot Hamlin, Putnam, Revised 1953, p. 586.

Are Nietzsche's criticisms of morality convincing Essay

Are Nietzsche's criticisms of morality convincing - Essay Example According to him they were a dominant class that he calls â€Å"masters† who created a moral code that the subordinates in the society had to follow (Danto, 1994). Master morality is the morality of the strong willed. To those who practice master morality, the basic principle is that what is good is helpful and that which is bad is harmful. In the ancient times, the value or otherwise of an action was determined by its consequences. This basically implies that morality does not exist per se but rather, there are only moral interpretations of situations and occurrences. According to Nietzsche, the essence of morality is nobility. For the strong willed in the society that which is good is noble and powerful while the bad is weak, timid and cowardly. For the Master morality, the defining factor is the idea of what is good and later the nature of bad is defined as that which is not good. In master morality, open mindedness courage and an accurate sense of self worth are attributes that are highly valued. Hence, masters are creators of morality and master morality is self-determinant (Hooker, 2000). Master morality embodies living life to the fullest a completely natural human functioning. It has little concern for the outside and as such, lives a life free from external restrictions. Masters affirm themselves from the onset and then enforce their morality to everyone below them. Essentially, masters are more concerned about that which their self deems right. The other issues that are nonrelated are considered secondary and insignificant. In a way, the masters define what they want and everything else that is not aligned to their perspective and beliefs is non consequential. The ideals of the society and other people do not affect their morality. In fact, the superior people are not afraid to express their will to power. They are determined to let their self serving morality be the one that the others follow. Master morality does not let the will of the herds to determine their lifestyle and moral direction. On the contrary, these superior people consider the values of other people to be of little or no significance and their sole objective is to advance their self interests. Those who follow master morality subscribe to their self defined rules and are not bound by the values of the society or institutions. Thus, it is imperative that the masters craft their own reality and morality. Nietzsche argues that those who follow the master morality are the ones who determine the development of human race to higher levels. Even from the historical background, men who have had the greatest impact in the history of mankind are the strong-willed. The timid and weak simply do not have the capacity to make things happen. Transformation and authority requires a higher degree of self worth and belief in order to convince the followers (Ridley, 1998). Suffice to say, Nietzsche paints those who follow master morality as stiff necked people with a high sense of self imposed supremacy. They do not have room for reason as they deem their ideas to be the most superior of all. The masters are close minded and they do not have room to change their set beliefs. He further argues that these superior people do not even belief that new knowledge can make them revise their previous positions. Morality for the masters is a personal issue rather than a communal beliefs system. This means that those who practice

Star System Essay Example | Topics and Well Written Essays - 2000 words

Star System - Essay Example Studios would then, select promising young actors and would create personas for them, often by inventing new names and even new backgrounds. Some of the stars that went through the star system include Cary Grant (born Archie Leach), and Joan Crawford (born Lucille Fay LeSueur), and Rock Hudson (born Roy Harold Scherer Jr.) The evolution of the motion picture industry can be divided into roughly four phases. The technological phase, in which key film making technologies were introduced, began around 1891 and ended at 1903 with the first narrative film, The Great Train Robbery. The pre-studio era, characterized by standardization of film content into specified length and set of conventions lasted from about 1903 to 1915 with the first feature film, Birth of a Nation (McGowan, 1965). During this era the director-unit system, came to dominate. The studio era of vertically integrated firms commenced around 1915 and entered decline in 1948 with the United States Supreme Court decision that forced the Hollywood studios to exit the exhibition business. It was here that the central producer system evolved and became dominant. And finally, the post studio era began in the mid 1950s and is still with us today. The industry structure and business strategies that dominate each of these phases were crafted and negotiated during the transition periods from one phase to the next. The studio system emerged as a result of distinct strategic developments that coalesced into a strong configuration. The first development was the emergence of vertical integration, Gomery, (1986). Most of studios (though not all) saw the joint ownership of production, distribution, and exhibition as creating synergies that are essential for competitive advantage. Control of exhibition allowed the studios to offset the risks of production, and control over distribution permitted coordinated release that is essential for national marketing. Second, after a period of resistance, primarily due to fear of excessive salary demands, all the studios acquiesced to the human resource strategy star based system. Working of the System structure The central producer system, with a managerial hierarchy in the form of the top producer team, deviated from the common practices of management in the conventional film industry. First, the top producer team was often deeply involved in the conceptualisation and detail of the project. Second, and more importantly, resolving of tension between functional specialisation and project leaders was not biased in favoring of one or the other. Rather, the perennial struggle between functional departments and project managers was resolved by bringing top management downward into the process. What made the central producer system so effective was the way in which process and content were balanced and closely integrated. The producer team exerted its influence in critical transitions in the development of movie projects worked in specially designated departments. Scripts that were seen as promising were selected for further development by the team. This development consisted of intense analysis and discussion of every aspect of the script. The team brought to bear its collective experience. The script was examined from the perspective of narrative logic, motivation, and appeal to audience. At the end of the